We Started Because We Were Angry.

A few years ago, a friend of mine — a guy who makes the best birria tacos you've ever had — showed me his monthly statements. DoorDash and UberEats were taking $3,200 every month in commissions. Not for making food. Not for hiring staff. Just for the privilege of being listed on their app.

He asked me if I could build him something. His own ordering system. Something simple — customers order, kitchen gets notified, driver picks up. No 30% cut to a corporation in San Francisco.

I built it in five weeks. His first month with his own platform, he kept that $3,200. By month three, direct orders had doubled because customers preferred ordering from his site — no app fees, faster delivery, better experience.

Then his plumber called. Then his wife's salon. Then the dentist down the street. Every small business owner had the same story: "I'm paying for software that doesn't fit my business, and I can't afford the agencies that charge $50,000 for a custom solution."

That's why CodeLaunch exists. Not because we saw a market opportunity. Because we watched real people — people who wake up at 4am to prep food, who crawl under houses to fix pipes, who spend their weekends doing books instead of being with their kids — get squeezed by software that was supposed to help them.

We build software that actually fits. That saves real money. That works the way your business works, not the way some product manager in Silicon Valley decided it should.

That taco shop is still our client. So is the plumber. And the salon. And about 50 other businesses that deserve software as good as the services they provide.